The St.Gallen Innovation Culture Navigator - Food for thoughts by Prof. Dr. Christoph H. Wecht
The St.Gallen Innovation Culture Navigator – Food for thoughts by Prof. Dr. Christoph H. Wecht. In this video, Prof. Dr. Christoph H. Wecht, founding Partner of BGW Management Advisory Group explains to you the basics of the St. Gallen Innovation Culture Navigator. Innovate or die? Ever faster technological innovation cycles, increasing customer demands, and increasing competition due to globalization are constantly adding to the pressure on companies. Companies can escape them by differentiation through innovation. Innovative companies avoid the price war via the unique position of their solutions, they attract the best employees, and they have easy access to capital. However, more and more companies find out during the course of digitization that a managing director cannot simply order sustainable innovation. Instead, the most innovative companies rely entirely on the human factor and on the potential of their employees who have developed successful products such as Sony’s PlayStation, Gmail from Google, or Hilti’s Fleet Management. These companies inspire their employees and give them creative freedom, as well as the appropriate structures and processes to fully develop their potential. In other words, they have successfully created an innovation culture.